Your logo is usually the first point of contact a prospective client has with your business. It’s on your website, your business card and signage. The logo is a visual icon used to attract and differentiate your business within your target market.
So, what makes a logo work?
Let’s find out – we are going to help you out by sharing 3 tips.
Tip 1. If there is only one tip you use – this is it. Please get a graphic designer to create your logo, don’t, and I reiterate, don’t design the logo yourself – or get your Aunt Sally to design it for you. The reason for this is simple, designers are trained to create the logo that is going to work best for your business – they have a deep understanding of colour, composition, typography and most of all what will attract your target market. A great designer will engage with you to create the best results possible.
Tip 2. Simplicity – yup, just keep it simple. It’s often a misconception that the logo is there to tell the whole story of your business – it’s not. It’s a visual representation of your business name, a quick visual cue to say ‘hey we are here, this is our name, you can trust us’. As consumers we are constantly bombarded with visual information, a logo that is overly complex will just blend in and remain unnoticed – the market wants simplicity, we have too much stimulation as it is.
Tip 3. Once your logo has been designed, make sure you have a set of rules (or guides) in place to control the use of your logo. Setting rules for the use of your logo creates a consistent consumer experience and connection. A ‘style guide’ should be used to set out the best way to apply your logo in different situations. If you are handing your logo over to a sign writer for example, this guide will tell them what they can and can’t do with your logo. This creates the consistent appearance your logo needs to connect with your market.