Over the next couple of weeks I will be posting 5 tips to increase the power of your current website. The web is a powerful place to grow your business, get more leads and build your community – so we have to start implementing changes today!
Making it in at number 1 – Get Specific
For those of you who are not familiar with SMART goals, the acronym stands for Specific, Measurable, Actionable, Realistic and Time-bound. SMART goals are part of an idea that has been around for decades and has helped businesses and individuals increase productivity and stay focused.
The reason SMART goals are back in favour is because the Internet allows us to measure and track most of what we do. In this section, we’re going to focus on getting specific about our goals because that is usually the hardest part of the process.
Ask yourself this question: If you could have 10 new clients today, but they all had to be a clone of one of your existing clients, who would the existing client be?
The best way to find that existing client is to identify who is the most profitable, gives you the least amount of grief, is a joy to work with, refers you new business, pays on time and who you would genuinely like to have more of.
Once you have identified this client, ask yourself what industry they work in, the size of the business, their turnover, what kind of products and services they offer, how many staff they have, what their business aspirations are and what value YOU offer the relationship.
Now visit your website and read all of the pages, view all of the images and work your way through the site as if you were your number one client. I want you to imagine that this website has been built specifically for you.
Ask yourself these questions:
- Does the language used on the website resonate with you?
- Are the images engaging to look at?
- Is the information relevant and interesting?
Your website should be built for your number one client and nobody else. This is usually difficult to execute because we are afraid of potentially losing other clients. However, if we have identified who our number one client is, doesn’t it make sense to then focus on just attracting more of them?
List all of the changes to the text and images you need to make on your website so that it appeals to your number one client.
Stay tuned for more tips.