This tip requires some good old hard work. You’ve probably heard a thousand times that the key to getting shared on social media is to create engaging content. Let me explain this in real world terms that you can understand.
Have you ever been at a party and found yourself quoting someone else from a conversation you had a few days ago? Have you ever been at a party and overheard somebody else quoting something you said earlier in the evening? The same principle applies to getting shared on social media. People share things on social media based on how it is going to make them look to their peers. So if nobody is sharing your content on social media, then you need to create different content.
Ask yourself what you could create that your number one client would be interested in sharing with their peers. Types of content can include a blog post, a free report, a video interview, a podcast or a free e-book just like this one you are reading. The key is to make it as useful as possible to number one client and make it easy for them to share.
TAKE SOME ACTION NOW:
Create one piece of content and share it with your number one client via LinkedIn, Twitter or Facebook.