About the Client
ANGEA is a global voice in energy transition and natural gas policy across Asia. Their new website launched in mid-2024, with a clear objective: build organic authority around LNG, energy transition, and market-specific energy topics.
Objective
Establish ANGEA as a thought leader in Asia’s energy sector by increasing organic traffic, expanding keyword rankings, and capturing top positions for strategic industry terms.
Results Snapshot (April 2024 – April 2025)
Organic Users:
- April 2024: ~0
- April 2025: 23,000
- Gained over 23K new users via organic search
Sessions via Organic:
- April 2024: ~0
- April 2025: 15,000
- Consistent month-on-month growth
Top Queries with CTR >10%:
- April 2024: Few or none
- April 2025: 200+ queries
- Strong engagement on high-value search terms
New Keywords (SEMrush):
- April 2024: Not ranked
- April 2025: 200+ new keywords
- Now ranking for high-volume, relevant queries
Featured Snippets / Top 3 Results:
- April 2024: 0
- April 2025: Multiple featured positions
- Including rankings for queries like “what is LNG”
Organic search performance for ANGEA from April 2024 to April 2025, showing a significant and sustained rise in both impressions and clicks—highlighting the growing visibility and authority of the site in search results.
Strategy
1. Keyword Targeting + Content Creation
Created detailed, educational pages targeting search queries such as:
- “what is LNG” – now ranking #1 with 1.9K monthly search volume
- “LNG meaning”, “LPG vs natural gas”, “how is LNG produced”
- Built out regional pages for topics like “natural gas in Malaysia”, “energy mix Vietnam”, “Singapore LNG imports”
2. Technical SEO + Site Structure
- Launched with a clean URL architecture and optimised crawl paths
- Structured content using schema markup and keyword-focused headings
- Internal linking between resources, countries, and topical areas
3. Continuous Optimisation
- Ongoing meta optimisation and schema adjustments
- Added new content based on rising search trends (e.g., “transition fuel”, “LNG demand Asia”)
Keyword Performance Highlights
- “What is LNG” – #1 position, 1.9K volume
- “Malaysia energy mix” – #3.5 position, 1128 impressions
- “Asia Natural Gas and Energy Association” – 63.86% CTR, Position #1
- “Philippines natural gas” – 4.49 position, 87 impressions
- “Transition fuel” – Now appearing for over 25 related queries
ANGEA now ranks in the Top 3 for dozens of high-impact queries across Southeast Asia, including energy policy, LNG production, and national energy mixes.
Why It Works
- Focus on long-tail, regional search intent
- Clean, topic-based information architecture
- Frequent monitoring and content refinement
- Deep content around transition fuels, which is gaining momentum
Summary
From zero to 23,000 organic users, hundreds of new keyword rankings, and dozens of top-3 SERP positions in under a year — ANGEA’s SEO strategy has created a solid organic foundation to own the conversation around Asia’s energy future.
