Case Studies
Keeping Your Machines Moving
Every hour a machine sits idle in the Goldfields, money bleeds out of it. Billet Engineering, based in Kalgoorlie, exists to close that gap. Specialising in hydraulic cylinder manufacturing, repair and service exchange for the mining, oil and gas sectors, they needed a website that worked as hard as their workshop: fast, clear, and built to turn downtime into a phone call.
The Brief
Billet is who operators call when a cylinder fails and the clock is running. Their new website needed to:
- Showcase core services, led by Service Exchange.
- Turn visits into enquiries with clear calls to action and mobile-first navigation.
- Communicate safety and environmental accreditations.
- Support recruitment, including FIFO and field-based roles.
- Make the hydraulic cylinder inventory easy to browse.
- Perform fast on any device.
The Challenge
Billet’s audience works in the field, not at a desk, often on remote sites with patchy signal and a machine that needs to move now. The site had to:
- Explain a technical service quickly and clearly.
- Stay fast and easy to use on mobile across WA and the NT.
- Make a large parts inventory simple to search.
- Win clients, reassure auditors and attract workers, all at once.
- Fix existing site issues and migrate safely to secure hosting.
The Solution
Meta Creative built a custom WordPress site designed for speed and enquiries:
- Service Exchange first: The flagship offering leads the site, with a parts tool to check stock by manufacturer, model and part.
- Fast on mobile: A responsive build made for field users on slow connections.
- Built for search: Keyword-led structure and technical SEO throughout.
- Trust on show: ISO-certified testing, in-house machining and an ESG section for auditors and compliance teams.
- Careers built in: A section to attract FIFO and field service staff.
- Clear next steps: Direct calls, an after-hours line and simple enquiry forms.
- Easy to manage: A CMS the Billet team can update themselves.
The Outcome
The finished site gives the Goldfields a digital front door that matches the workshop behind it:
- A fast platform that turns breakdowns into direct enquiries.
- Self-service parts checking that saves time on both sides.
- A stronger channel for recruiting skilled and FIFO workers.
- Safety and environmental credentials made visible for supplier checks.
- A secure, well-structured base for ongoing SEO and growth.
By turning Billet’s speed and precision into a website that reflects both, Meta Creative reinforced their standing as the Goldfields’ go-to hydraulic cylinder specialists.