Case Studies
Digital Transformation Success Story
When Gold Educational Tours approached Meta Creative, they sought a fresh approach to digital engagement—one that would attract host families, grow their online presence, and foster a strong sense of community around their unique program. With a clear vision for connecting people and culture, Meta Creative stepped in to elevate their brand and build a digital strategy that resonated with audiences across Western Australia.
Gold Educational Tours faced the unique challenge of connecting Japanese students with welcoming Western Australian host families. They needed a powerful digital strategy to stand out, inspire trust, and foster genuine connections across cultures. They needed to:
- Strengthen their brand presence in the WA market
- Improve their digital visibility to potential host families
- Create a more engaging and conversion-focused online experience
Our Approach
Strategic Brand Evolution
We developed a warm, culturally sensitive brand identity that resonates with Australian families while honouring Japanese cultural elements. The refreshed branding emphasised:
- Cultural connection and exchange
- Family-centered experiences
- Educational enrichment
- Community building
Website Transformation
Our team reimagined their digital presence with a user-first approach:
- Intuitive navigation optimised for host family engagement
- Compelling storytelling through authentic testimonials and success stories
- Clear, action-oriented pathways to family sign-up
- Mobile-optimised experience for modern browsing habits
Targeted Digital Marketing
We implemented a dual-channel strategy:
- SEO Enhancement: Focus on local search visibility and relevant cultural exchange keywords
- Meta Advertising: Precision-targeted campaigns reaching potential host families in key WA regions
Remarkable Results
In just six months, our comprehensive approach delivered exceptional outcomes:
Organic Growth
- 45% increase in organic website traffic
- 6 new keywords ranking in the top 10 positions
- 15.88% boost in overall search visibility
Engagement & Conversion
- 30% higher website conversion rate
- 55% growth in social media engagement
- 20% reduction in cost per conversion through Meta ads
The Impact
The transformation went beyond metrics. Gold Educational Tours experienced:
- Increased quality applications from potential host families
- Stronger community presence in Western Australia
- More efficient use of marketing budget
- Enhanced brand recognition and trust