Case Studies
Moving freely, living fully
Lamp Chiropractic has run a website for some time and with the business growing, advancing technology and the rise of the digital landscape, they needed to develop a new website to align with the goals of the business and the target audience.
The primary challenge was to develop a user-focused website that serves as a powerful communication and marketing tool, driving engagement, building trust, and positioning Lamp Chiropractic as a leader in the chiropractic industry.
Challenge
Lamp Chiropractic’s existing website required an upgrade to leverage technological advancements and meet the evolving needs of its target audience. The primary challenge was to develop a user-focused website that serves as a powerful communication and marketing tool, driving engagement, building trust, and positioning Lamp Chiropractic as an industry leader.
Objectives
- Create a user-focused experience to increase referrals and inquiries.
- Showcase Lamp Chiropractic as a leader in the field, building trust and connection.
- Increase conversion rates for key call-to-actions.
- Implement a focused SEO strategy to maintain and build organic reach.
- Increase awareness of chiropractic services and products.
- Integrate a content management system (WordPress) for easy content management and cost reduction.
Target Audience
- Primary: Individuals and families within the Perth metro area.
- Secondary: Doctors (GPs) and other health professionals.
Solution
A comprehensive solution was proposed, involving the development of a custom website with a modern design that aligns with Lamp Chiropractic’s brand and goals. The new website focuses on providing an intuitive user experience, increasing direct inquiries, and implementing a mobile-first strategy and serving as a platform for client onboarding, reducing administrative tasks, and preparing clients for treatment stages.
Website Features
- Intuitive Interface: Quick access to information.
- Mobile-First Strategy: Optimal performance on mobile devices.
- Engagement Encouragement: Features to encourage user interaction.
- Up-to-Date Information: Regularly updated details, including location and contact information.
- Brand Projection: Conveys confidence, trust, and a modern, welcoming brand.
Behind-the-Scenes Features
- SEO Strategy: In-depth keyword research, on-site and off-site SEO implementation.
- Booking and Data Capture Functionality: Seamless client onboarding.
- Analytics Reporting: Google Analytics for performance monitoring.
- Security: Full HTTPS security for user data protection.
- Speed Optimisation: High-speed page loading for an optimal user experience.