Case Studies

Kaya... We're Yorganop

Yorganop is an Aboriginal foster care agency, providing training, support and empowering foster carers to change the lives of Aboriginal children across WA. Yorganop needed to create a resourceful and engaging web experience to connect with their audience and grow awareness of the organisation.

WordPress Web Design

Changing Lives

The new website was designed to fulfill the following needs:

  • build traffic and increase engagement online
  • increase accessibility and connection with Yorganop carers through dedicated resources
  • provide a deep understanding of the organisation and its connection to the Noongar community
  • be a vibrant and fresh representation of the organisation online
  • articulate the strategy, purpose, aims and activities of Yorganop
WordPress Web Design - Mobile
Yorganop Mobile Web Design

Target Audience Focus

The target audience for the Yorganop WordPress website was defined as current and prospective carers, foster children and external partners. The new website was developed to assist the target audience to do the following:

  • register interest in becoming a carer
  • find all relevant information with ease through an intuitive and user-focused experience
  • expand their knowledge through educational and resource-driven content (carer portal)
  • allow foster children to interact with Yorganop through a dedicated kids area
  • build a strong trust and confidence with Yorganop and project to them a professional, diverse and supportive organisation
  • support the organisation through donations and fundraising opportunities