Chesterton CustomSeal provides a range of products and custom seal solutions to the manufacturing, mining and processing industries. Chesterton CustomSeal had not had a dedicated website presence. With the business growing, advancing technology and the rise of social media, they needed to develop a new website to align with the goals of the business and the target audience.
Business Needs
The new website was designed to fulfil the following needs:
- increase direct leads and sales within 12 months (20%)
- keep a strong brand consistency with the global Chesterton company
- increase awareness and consolidate the companies position in the market
- showcase industry case studies and distribution network
- showcase the training Chesterton offer
- have a consistent message that connects directly with the audience
Also required was a content management system (WordPress) that will allow Chesterton CustomSeal to manage content on the site easily.
Target Audience Needs
The target audience for the Chesterton Custom Seal website was defined as a predominantly male audience over the age of 35 and within the following industries (Mining, Oil & Gas, Power, Processing and Manufacturing)
The new website will assist the target audience to:
- find relevant information on the products, training and services offered
- easily engage and connect with Chesterton CustomSeal online
- learn more about the people and the company culture and values
- find job opportunities within the company
- feel confidence and connection to the brand
