Who to Follow in Digital Marketing
So who can you follow in 2020 to increase your knowledge and get inspiration for your digital marketing?
Below are some of the key content creators that I regularly digest through podcasts, videos and articles.
I'll also break it down into different areas of expertise.
For inspiration and practical social media ideas - Gary Vaynerchuk (All social channels)
Gary Vee is everywhere on social media, from Facebook to TikTok. This guy has a lot of energy and some very practical views on how to win on Social Media. If you follow this guys advice on creating social content, you will improve your reach and engagement. He is also good at giving you a kick of energy to break any procrastination. His round table discussions with businesses are amazing to listen to, some really deep insights into how you can leverage Social Media for your business. Best platforms to follow him on - all of them!
Facebook ads insights - Perpetual Traffic Podcast
I've been listening to podcasts for a few years now and my absolute go-to podcast for all things Facebook advertising is the Perpetual Traffic Podcast. With over 200 episodes filled with practical insights into setting up and running Facebook ads, this podcast is a must-listen if you do any advertising on this massive social platform.
Search Engine Optimisation (SEO) - The Moz Blog
Looking to boost your SEO knowledge? The guys at Moz have everything covered. Their in-depth blog has a wealth of Search Engine Optimisation tips and articles. They also do some awesome videos using a whiteboards to illustrate their ideas and explain the SEO concepts.
General marketing insights and storytelling - Seth Godin
Seth Godin has been around for a long time. He is a best selling author and speaker - concentrating on marketing and storytelling. He has an amazing podcast series called Seth Godin's Start Up School that is packed with great ideas if you are thinking about starting your own business or running a business. His blog is also filled with great insights into connecting with your audience.
So these are a few of the people and groups I follow to help boost my Digital Marketing knowledge and provide practical ideas to help build business.
Do you have any that you follow?