Connecting with your audience has never been more accessible. All businesses are now entrenched in a digital world, that continues to evolve every day. But, with this array of mediums to connect, it has become harder and more complicated to learn and execute. This has seen the growth of the digital marketing agency, an ally that can steer you in the right direction allowing you to engage.
But, with a huge choice of agencies how do you choose the right digital marketing agency to work with?
The first sign you should look for is an agency you can relate to and communicate with on a human level. Not an agency offering to 10x your business with unrealistic promises – but a group that speaks your language and actually listens to what you need. If you can speak directly to someone without falling into a marketing funnel, you are off to a good start.
Speak to Customers
I encourage all businesses, looking to build their digital marketing, to look at the agencies current clients. Don't be afraid to call their clients and ask how the experience was. Hearing directly from clients can tell you straight away if you are on the right track. Even if the agencies website is filled with 'client testimonials', make sure you actually speak with the clients.
Listen for the Right Questions
A digital marketing agency should know the right questions to ask – listen out for the following:
- What do you want to achieve (goals) from your digital marketing?
- Who are your target market?
If an agency doesn't ask either of these, you should probably look elsewhere. Both questions above are critical for a robust digital marketing strategy.
Analytics & Reporting
Ask how they track results and report back to you. Without a solid analytical and documented approach you will find yourself lost. When you are spending money on any form of marketing you want to know what is happening and what the results are.