For a small business trying to get traction with their social media marketing – a common mistake is not letting your content be.. well, just be – you!
We often over think what sort of content we should be putting out and this causes a disjointed version of your business, one that doesn’t feel or come across as authentic.
Be human – This is the mindset that is needed when producing your Social Media content
For a lot of small businesses what people often connect with is you – that smile, that helpful phone call and extra bit of service you provide. This is where your content should come from – below I’ve jotted down a couple of tips:
- when writing, imagine talking with a customer and helping solve their problems
- use language that you would use in conversation, don’t over think and try to impress
- have a notepad handy at all times and write down ideas when they come to you
- think about conversations you’ve had with customers and build content around them
Good luck with your content, and keep working at it. Let ‘you’ shine through, this is where the connection will come from.