When someone interacts with your business online, on the phone, or the way they might speak about your business to someone else – this is all brand.
The way your business ‘feels’ to your audience makes up the perception in the market place. Are you trustworthy, forward-thinking, friendly?
Visual brand plays one of the most important roles in connecting with your audience and creating trust, confidence and connection. This can be your logo design, the font and colours you use and the photography and imagery in your marketing material or website.
Another brand element that talks directly to your audience is the consistency of your message. How do you speak with your clients through your website, brochures and on social media. If the message and tone is disjointed, you can create a disconnect.
It is similar to the way you present yourself to the world. What you wear, how you speak, how you show up in the world – this is your brand – business is no different.
In an extremely business market place, a well-exectued brand will help you stand out.
The perfect document that can help to create this brand consistency is your Brand Style Guide. This is a document that outlines how you will visually present across a wide variety of media (online, brochures, uniforms vehicles, etc).
Every business should have a version of this. It can be as simple or as complex as needed. Large corporations have dedicated departments that take care of this.
So, think carefully about how your business is perceived in your market and adjust your brand to connect with your perfect audience. Need to chat about your brand.. give us a yell 🙂
