A Guide to Digital Marketing Acronyms

Acronyms or LWS (Lazy Word Strategies) are found everywhere.
But, there is one place that they seem to hang out a little too much.
The world of Digital Marketing.

So, to help boost your confidence the next time you are chatting with a Digital Marketing Expert, here is the top 10 acronyms used in this field:

API

Application program interface - a set of tools that creates an interaction between software components. EG. Connecting Facebook to your Website.

CPC

Cost per click - Google Ads and Facebook Ads are examples of CPC advertising, you pay every time someone clicks on your ad.

CTR

Click through rate - this is the ratio of users that click on a link compared to the total amount that viewed the ad, page or email.

ROI

Return on investment - a key performance factor to see if your Digital Marketing is successful, showing the efficiency of your campaigns.

SEM

Search engine marketing - internet marketing that promotes your website to get higher visibility.

SEO

Search engine optimisation - the act of getting your website onto the first page of Google (don't worry about Bing!)

SERP

Search engine results page - these are the pages displayed by search engines after a user has queried a word or words. Search SERP in Google and what appears is a SERP - very Meta!

SMM

Social media marketing - a form of online marketing that uses social media platforms such as Facebook, Instagram to increase exposure and reach. A key component of Digital Marketing.

UX

User experience - one of the fundamentals of digital, UX is the experience a user has when they interact with your online product.

UI

User interface - similar to the above but refers to the actual display that the user is interacting with, it's what you see and connect with online.

Now you will be able to have deeper Digital Marketing conversations and sound like a real MP (marketing pro).

You can check out our Digital Marketing page here if you want to delve into what we do here at Meta Creative!