At Meta Creative, we specialise in building custom, user-centred websites that focus on engagement, functionality, and long-term scalability. Our approach to website development is structured across clear phases, designed to deliver accessible, high-performing websites that meet client goals and enhance user experience. Below is an overview of our typical project stages, technical capabilities, and commitment to accessibility and SEO.
Our Approach
Every website we develop is tailored to the needs of our clients and their audiences. Our process focuses on user-centred design, accessibility, and seamless integration with the tools and systems that power your business. From discovery to launch, we ensure that every aspect of your website aligns with your goals and supports an engaging user experience.
Our Process
1. Discovery & Research
The foundation of every successful website project is understanding our clients and their users’ unique needs.
- User Research: We start by conducting in-depth research and gathering insights into user behaviours, needs, and expectations. This research informs all aspects of design and development, ensuring a site that resonates with your audience.
- Stakeholder Workshops: To gather insights and define key functionalities, we facilitate workshops that involve stakeholders and ensure that all perspectives are considered.
- Content & Functionality Documentation: We document content and functionality requirements to create a structured plan that guides the development process.
2. UX/UI Design & Prototyping
Our design team creates engaging and accessible user interfaces, focusing on device usability and consistency.
- Wireframes & Prototypes: We design wireframes and interactive prototypes to visualise the website layout and user flow, ensuring a user-centred approach.
- Accessibility Compliance: We adhere to WCAG 2.1 standards to ensure all users can easily access and navigate the site, conducting rigorous accessibility testing throughout the design phase.
- User Testing: Structured testing sessions with representative users allow us to gather feedback on the design and refine elements for an optimal user experience.
3. Development & User Testing
Our experienced development team builds secure, scalable, and easy-to-manage websites.
- Custom Development: Each website is custom-built to meet client needs, whether through WordPress, WooCommerce for e-commerce functionality, or other CMS solutions.
- Technical Integrations: We seamlessly integrate necessary tools, such as document management systems (e.g., SharePoint) and membership management software.
- Onsite SEO & Page Speed Optimisation: To ensure your website performs well in search engines, we focus on technical SEO, optimising page speed, mobile responsiveness, and metadata.
- User Testing: We conduct comprehensive testing on usability, functionality, and accessibility, gathering feedback to refine the final product.
4. Transition & Launch
We take a strategic approach to launch, ensuring a smooth transition from your current website to the new one.
- Transition Planning: Our team creates a detailed migration plan to minimise disruption and secure your data throughout the process.
- Final Testing: Before launch, we conduct a full round of testing for performance, security, and accessibility, ensuring the website is fully operational.
- Post-Launch Support: Our team provides ongoing support and monitoring post-launch, with regular SEO and performance reviews to ensure sustained success.
Technical Capabilities
Our technical expertise covers a wide range of integrations and functionalities to enhance your website’s performance and usability:
- E-commerce Solutions: We integrate WooCommerce or other e-commerce platforms for seamless online shopping experiences.
- Content Management Systems: From WordPress to custom-built CMSs, our sites are designed to empower your team to easily manage content.
- Data Security & Risk Management: We follow best practices for data migration, risk assessment, and security to protect your website and user data.
- SEO & Accessibility: Comprehensive SEO strategies, including keyword research and onsite optimisation, are integrated into every build. We also adhere to accessibility standards (WCAG 2.1) to ensure your site is accessible to all users.
Why Choose Meta Creative?
Our team of skilled designers, developers, and project managers is committed to delivering websites that align with your vision, engage your audience, and support long-term growth. We manage every aspect of the project, from discovery to post-launch support, to ensure your website is a powerful tool for your business.
Ready to get started? Contact us today to discuss how we can bring your vision to life with a custom-built, user-focused website.