November 25, 2024
The Power of Strong Branding: A Small Business Guide to Standing Out
As a small business owner, you might wonder whether investing in professional branding is worth the expense. After all, there’s always another invoice to pay or a piece of equipment…
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November 8, 2024
A Tale of Two Metas: When Strategy Meets Platform Power
Do you know what’s as cool as Meta? Meta Creative. And yes, we’re pretty fond of our accidental name-twin. (Although we were first – 2011!) While the big Meta builds…
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October 21, 2024
Boost Your Local SEO: A Guide for WA Service Providers
Why Local SEO Matters in Western Australia For service-based businesses in Western Australia, from Perth’s bustling suburbs to regional areas like Bunbury and Geraldton, local SEO isn’t just another marketing…
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October 18, 2024
Building a Successful Digital Marketing Strategy for SMEs
A well-structured digital marketing strategy can drive business growth and help SMEs stand out in competitive markets. Based on insights from a recent project, here’s how to approach it, focusing…
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October 5, 2024
The History of Logo Design: Evolution, Interesting Facts, and Iconic Case Studies
Logo design, a crucial part of branding, has developed over centuries, adapting to cultural shifts, technological advancements, and new design trends. While today’s logos are often sleek and minimalist, their…
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October 3, 2024
The WP Engine vs. WordPress Battle: What It Means for Web Agencies
As a web agency based in Perth, Australia, we’ve always been closely tied to the WordPress ecosystem. It’s a platform that powers over 40% of the web. With its flexibility,…
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September 24, 2024
Why SMEs Should Embrace Digital Marketing and How to Get Started
In an era where almost every interaction happens online, SMEs have the opportunity to tap into the vast potential of digital marketing. Gone are the days when only big brands…
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August 17, 2024
The Evolution of SEO: A Decade of Change and Innovation
Over the last decade, Search Engine Optimisation (SEO) has undergone significant transformations, reflecting the rapid pace of technological advancement and changing user behaviours. What started as a set of technical…
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July 17, 2024
Understanding the Difference Between Branding and Logo Design
Understanding the difference between branding and logo design is crucial for creating a strong and cohesive identity for your business.
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July 3, 2024
Terms like UX and UI are thrown around frequently. But what do they mean? If you want to understand more about these crucial web and app design elements, you’re in…
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