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Understanding UX and UI

July 3, 2024

Victor FauszenDigital Director at Meta Creative

UX and UI

Terms like UX and UI are thrown around frequently. But what do they mean? If you want to understand more about these crucial web and app design elements, you’re in the right place. Let’s break it down.

What is UX?

UX stands for User Experience. It encompasses all aspects of the end-user’s interaction with a company, its services, and its products. UX design aims to create a seamless, efficient, and enjoyable experience for users.

Key Elements of UX:

  • Usability: How easy and intuitive it is for users to navigate your website or app.
  • Accessibility: Ensuring that your site or app is usable by people with various disabilities.
  • Performance: How fast your website or app loads and responds to user actions.
  • Content: Providing relevant, valuable, and easy-to-understand information to users.


Imagine visiting a local government website in Perth to pay your rates. A good UX design means you can easily find the payment section, understand the steps, and complete the transaction quickly without frustration.

What is UI?

UI stands for User Interface. It refers to the visual elements users interact with on a website or app, such as buttons, icons, and layouts. UI design aims to create visually appealing and functional interfaces that enhance the user experience.

Key Elements of UI:

  • Visual Design: The look and feel of the website or app, including colours, typography, and imagery.
  • Interactive Elements: Buttons, forms, and menus that users interact with.
  • Consistency: Ensuring a uniform design across all pages and elements to avoid confusion.


When using an online banking app, the UI includes the login screen design, the account summary page layout, and the icons used for different transactions. A well-designed UI makes it easy to find and use these features.

The Difference Between UX and UI

While UX focuses on the overall feel of the experience, UI focuses on how the product’s surfaces look and function. Think of UX as the blueprint of a house and UI as the interior design. Both are essential and must work together to create a great end product.

Why They Matter

For Australian businesses, having a well-designed UX and UI is crucial. A positive user experience can lead to:

  • Increased Customer Satisfaction: Happy users are likelier to return and recommend your service.
  • Higher Conversion Rates: An intuitive and attractive interface can increase sales or sign-ups.
  • Competitive Advantage: Good design can set you apart from competitors who might not invest as much in UX/UI.

Getting Started

If you’re new to UX and UI, consider starting with these steps:

  1. Research: Understand your audience’s needs and preferences.
  2. Design: Create wireframes (UX) and visual designs (UI) for your website or app.
  3. Test: Get feedback from real users and refine your designs based on their experiences.
  4. Iterate: Continuously improve your UX and UI based on user feedback and analytics.

By focusing on both UX and UI, you can ensure your digital products are functional and delightful to use. Whether you’re a small business owner in Sydney or a startup founder in Perth, investing in good design can significantly impact your success.