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Who to follow in Digital Marketing

December 30, 2019

Michael DuncanCreative Director at Meta Creative

If you need inspiration or need to increase your knowledge of Digital Marketing, these are some key people you can follow in 2020.

Re-Targeting Ads

So who can you follow in 2020 to increase your knowledge and get inspiration for your digital marketing?

Below are some of the key content creators that I regularly digest through podcasts, videos and articles.
I’ll also break it down into different areas of expertise.

For inspiration and practical social media ideas – Gary Vaynerchuk (All social channels)

Gary Vee - Social Media

Gary Vee is everywhere on social media, from Facebook to TikTok. This guy has a lot of energy and some very practical views on how to win on Social Media. If you follow this guys advice on creating social content, you will improve your reach and engagement. He is also good at giving you a kick of energy to break any procrastination. His round table discussions with businesses are amazing to listen to, some really deep insights into how you can leverage Social Media for your business. Best platforms to follow him on – all of them!

Check Gary Out Here

Facebook ads insights – Perpetual Traffic Podcast

Facebook Ads Podcast - Perpetual Traffic

I’ve been listening to podcasts for a few years now and my absolute go-to podcast for all things Facebook advertising is the Perpetual Traffic Podcast. With over 200 episodes filled with practical insights into setting up and running Facebook ads, this podcast is a must-listen if you do any advertising on this massive social platform.

Check out the podcast here

Search Engine Optimisation (SEO) – The Moz Blog


Looking to boost your SEO knowledge? The guys at Moz have everything covered. Their in-depth blog has a wealth of Search Engine Optimisation tips and articles. They also do some awesome videos using a whiteboards to illustrate their ideas and explain the SEO concepts.

See the blog here

General marketing insights and storytelling – Seth Godin

Seth Godin - Marketing

Seth Godin has been around for a long time. He is a best selling author and speaker – concentrating on marketing and storytelling. He has an amazing podcast series called Seth Godin’s Start Up School that is packed with great ideas if you are thinking about starting your own business or running a business. His blog is also filled with great insights into connecting with your audience.

Check out Seth’s Blog here

So these are a few of the people and groups I follow to help boost my Digital Marketing knowledge and provide practical ideas to help build business.
Do you have any that you follow?

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