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Practical Digital Marketing Essentials for Small Businesses

February 14, 2024

Michael DuncanCreative Director at Meta Creative

Digital Marketing for Small Business

Small businesses in Australia can thrive online with two critical digital marketing essentials: SEO and social media ads. Let’s keep it simple and practical.

SEO Basics: Get Found Locally

  • Local SEO: Use Google My Business and local keywords to appear in searches near your business.
  • Quality Content: Write helpful blog posts and pages with keywords your customers use.
  • On-Page Optimisation: Sprinkle those keywords in your website’s titles, headings, and descriptions.

First Steps for SEO

  1. Research keywords your customers are searching for.
  2. Update your website with these keywords.
  3. Make sure your site loads fast and looks good on phones.
  4. Keep an eye on your site’s performance with Google Analytics.

Social Media Ads: Target Your Audience

  • Targeted Advertising: Reach people likely to buy from you based on their interests and demographics.
  • Brand Visibility: Get your name out there and attract new followers with eye-catching ads.
  • Trackable Results: See how your ads are doing and adjust them to get better results.

First Steps for Social Media Ads

  1. Decide what you want to achieve with your ads.
  2. Choose who you want to see your ads.
  3. Create ads with clear messages and attractive images.
  4. Set a budget and keep an eye on how your ads are performing.

In short, using SEO and social media ads can help your Perth small business stand out online. Please keep it simple, target the right people, and watch your business grow!