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The Best Web Apps for Digital Marketing

October 4, 2019

Michael DuncanCreative Director at Meta Creative

Re-Targeting Ads

Starting your Digital Marketing journey? It’s great to have a toolkit of web apps that help streamline and build the most engaging and successful campaigns.

We have compiled a list of some web apps and software that help us with our Digital Marketing. These range from posting, creating, writing and analysing – all the main components of a Digital Marketing campaign.

Facebook Ads Manager

Ads Manager is your main platform for running ads on the Facebook ecosystem (Facebook, Instagram, Messenger or Audience Network). The go-to tool for building campaigns, creating ads, managing and tracking the campaign performance. If you want to connect with a huge audience on online users, the Facebook platform is a no brainer for Digital Marketing. Learn more


Hootsuite is a Social Media Management tool that helps you build and schedule content for key social media platforms. It also helps you track and analyse your channels. As an all-in-one tool to help manage your social media, it doesn’t get more comprehensive as Hootsuite. Learn more

Facebook Creator Studio

Looking for a place (similar to Hoosuite – but focused on the Facebook platform) that enables you to create, publish and gain insights into your Facebook posts and pages – then Creator Studio should be checked out. Learn more

Google Alerts

You can get emails when new results for a topic show up in Google Search. For example, you can get info about news, products, or mentions of your name. Learn more

Hemingway App

Want to write like Ernest Hemmingway? Well, The Hemingway App might just be for you. Great web app that helps you editor content and build copy that reads correctly and is grammatically correct. It highlights and corrects fluency, grammar and structure to help your writing become better. Learn more


Looking to create some awesome graphics for your online content (from profile banners to Instagram stories), Snappa is worth checking out. It makes it easy to create any type of online graphic. Learn more.

Good Old Google Suite (Sheets and Docs)

Ready to collaborate wherever you are? With Google Docs, you can do this. Write and edit through your browser with tools similar to the Microsoft Suite (Word, Excel etc). An all-in-one productivity suite that is like an office on the go. Learn more.

Google Analytics

Well, if you are doing any form of Digital Marketing the analytics are a key part of the process. Google Analytics offers web analytics that track and report website traffic. You can also set up goals and conversions to truly see the ROI of your online marketing. A must-have for any budding marketer. Learn more.

You can check out our Perth Digital Marketing service here – always happy to chat and offer advice 🙂