Acronyms or LWS (Lazy Word Strategies) are found everywhere.
But, there is one place that they seem to hang out a little too much – the world of Digital Marketing.
So, to help boost your confidence the next time you are chatting with a Digital Marketing Expert, here is the top 10 acronyms used in this field:
API
Application program interface – a set of tools that creates an interaction between software components. EG. Connecting Facebook to your Website.
CPC
Cost per click – Google Ads and Facebook Ads are examples of CPC advertising, you pay every time someone clicks on your ad.
CTR
Click through rate – this is the ratio of users that click on a link compared to the total amount that viewed the ad, page or email.
ROI
Return on investment – a key performance factor to see if your Digital Marketing is successful, showing the efficiency of your campaigns.
SEM
Search engine marketing – internet marketing that promotes your website to get higher visibility.
SEO
Search engine optimisation – the act of getting your website onto the first page of Google (SEO)
SERP
Search engine results page – these are the pages displayed by search engines after a user has queried a word or words. Search SERP in Google and what appears is a SERP – very Meta!
SMM
Social media marketing – a form of online marketing that uses social media platforms such as Facebook, Instagram to increase exposure and reach. A key component of Digital Marketing.
UX
User experience – one of the fundamentals of digital, UX is the experience a user has when they interact with your online product.
UI
User interface – similar to the above but refers to the actual display that the user is interacting with, it’s what you see and connect with online.
