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Your Digital Marketing Acronyms

September 3, 2019

Michael DuncanCreative Director at Meta Creative

DV Assist Website

Acronyms or LWS (Lazy Word Strategies) are found everywhere.
But, there is one place that they seem to hang out a little too much – the world of Digital Marketing.


Learning Digital Marketing Perth


So, to help boost your confidence the next time you are chatting with a Digital Marketing Expert, here is the top 10 acronyms used in this field:


Application program interface – a set of tools that creates an interaction between software components. EG. Connecting Facebook to your Website.


Cost per click – Google Ads and Facebook Ads are examples of CPC advertising, you pay every time someone clicks on your ad.


Click through rate – this is the ratio of users that click on a link compared to the total amount that viewed the ad, page or email.


Return on investment – a key performance factor to see if your Digital Marketing is successful, showing the efficiency of your campaigns.


Search engine marketing – internet marketing that promotes your website to get higher visibility.


Search engine optimisation – the act of getting your website onto the first page of Google (SEO)


Search engine results page – these are the pages displayed by search engines after a user has queried a word or words. Search SERP in Google and what appears is a SERP – very Meta!


Social media marketing – a form of online marketing that uses social media platforms such as Facebook, Instagram to increase exposure and reach. A key component of Digital Marketing.


User experience – one of the fundamentals of digital, UX is the experience a user has when they interact with your online product.


User interface – similar to the above but refers to the actual display that the user is interacting with, it’s what you see and connect with online.