There seems to be a misconception that the website is something that is not as integral to your digital marketing plan than before. It is true that the website has evolved in the last few years and it does play a slightly different role.
We see the transition of the website into a central hub for the Digital Marketing ecosystem, rather than a stand-alone entity.
What makes the website so powerful is that it connects your digital footprint to other channels such as:
- Social Media
- Email Marketing
- PPC Advertising
It also plays a large part in your Content Marketing, housing your blogs, case studies, and videos. Having this content all in one place (your website) creates a very powerful hub.
As well as being the core for your digital ecosystem, the website is still one of the primary ways your business will be found online. Prospective clients or customers will either find you organically through Google (if your SEO is working well) or they will go to your website directly to check you out before making a decision. So if your website is set up correctly and connected well to your other online channels, it will become a source of new business.
It’s more important than ever to make sure your digital marketing goals are aligned into a comprehensive and connected system – with the humble website playing the central role.
Quick Statistic:
Internet Users in 2019
4.39 billion – an increase of 360 million compared to January 2018.
