Shopify offers a one-stop-shop for any retailer looking to move their business online. For both businesses and consumers, Shopify offers a range of unique features to make the online shopping experience simpler and more enjoyable than many competing eCommerce platforms.
What makes Shopify unique?
Custom design
Gone are the days when the online shopping experience is bland and boring. Digital consumers expect a certain level of professionalism and creativity from eCommerce businesses. An engaging Shopify web design will ensure that your consumers walk away from the shopping experience trusting your brand – Shopify’s design tools make it easier than ever to create a professional website without needing strong design skills.
Businesses can build their website from scratch using a custom design – allowing them to choose every colour and detail to create a strong and unique brand identity. You also have the option to choose from a range of pre-made templates – this makes designing your website easy, fast and convenient, no design skills are necessary!
Clean, professional and trustworthy websites attract and retain customers. Shopify’s easy-to-use design tools make this easier than ever to accomplish.
Social Media Connectivity
If you want to sync your social media to your eCommerce platform, Shopify is a great choice. Cross compatibility with many different social media platforms makes it very easy to share your products with your followers or reach out to new consumers through marketing channels.
You can Sync your existing Facebook Shop with your newly created Shopify Store. This allows your Facebook followers to easily access your Shopify website and stay up to date with new product releases. You can also integrate Shopify into your Instagram business profile with shoppable posts. Shoppable posts make it easy for current and new followers to find products featured in your posts and shop directly through Instagram without needing to leave the platform.
Inbuilt Marketing Tools
Shopify provides you with all the tools you need to market your products to new and existing customers. Whether you’re an experienced marketing professional or only just beginning, Shopify provides a number of inbuilt marketing tools to help you boost your products into the world of eCommerce.
Shopify Blogs allow you to write regular content on topics that your consumers may be searching for. Writing regular blogs can help boost your site’s SEO and provide relevant information about your business and products to potential consumers. Your blog can be attached to your Shopify website without the need for any external site links.
Shopify also offers a number of additional SEO tools. The eCommerce platform will guide you through optimizing your site including implementing auto-generated and manually added keywords, URL optimisation, custom domain name options, and meta descriptions.
You can track how your store is progressing with Shopify’s inbuilt insights features.
24/7 Support
Shopify offers a range of different support services available to both users and business owners 24 hours a day, 7 days a week.
The platform offers a community support centre that allows users to post articles and comments around certain topics. This allows other users to learn from the endeavours of others and ask the Shopify community for help and advice.
In addition to the community forums, Shopify allows you to contact Shopify Support. The support centre lets you talk in real-time with a Shopify employee via voice chat or via instant messaging. You also have the option to read through the articles published in the help centre if you need help with frequently asked questions.
Start Your eCommerce Journey
If you have been considering moving digital with your business, Shopify can provide you with all the tools you need to successfully promote your products. If you have any questions surrounding Shopify and eCommerce selling, contact us here.
You can see our latest Shopify website here – R+R Collective.
