High Margin Gold Explorer
An ASX listed company focused on the development of the Woodlark Gold Project in PNG. Their website needed an upgrade to convey the value to the shareholders and potential investors
Geopacific needed a website that functions as a powerful communication tool to serve investors and shareholders plus attract a new audience and move confidently into the future.
Specifically, the new website needs to fulfill the following business needs:
- build engagement and connection with the ASX listed company
- provide a platform to showcase project and company activity
- present the business as a modern, progressive and relevant brand
- build awareness of the business and how it serves its community
- create a connection to potential employees through a dedicated careers section
The target audience for the Geopacific website is defined as investors (both current and prospective), potential employees and other key stakeholders.
The new website was designed to assist the target audience to:
- connect to all relevant ASX activity
- feel trust, confidence and connection to the brand
- easily engage and connect with Geopacific online
- learn more about the projects and the company culture and values