Case Studies
Supporting energy for Asia’s future
The Asia Natural Gas and Energy Association (ANGEA) needed a robust, modern website to serve its diverse audience. This included key decision-makers in Asia, gas-producing nations like the US and Australia, and individuals interested in the energy transition. The goal was to build a platform that reflected ANGEA’s leadership in the energy sector and supported their strategic objectives.
What We Did
We developed a custom WordPress website from the ground up, tailored to meet ANGEA’s needs. This involved creating a unique design that showcased their policies, activities, and content offerings. The site was built to be professional, engaging, and user-friendly, ensuring it captured the attention of their key audiences while fostering trust and credibility.
Why It Was Needed
ANGEA’s previous site lacked the functionality and design to communicate its value effectively. The upgrade was necessary to establish a strong online presence, improve lead generation, and lay the groundwork for a successful SEO strategy. By doing so, ANGEA could reach a wider audience and better support its mission of advancing energy solutions across Asia.
How We Achieved It
- Custom Design & Build: We avoided using paid themes, opting for a custom WordPress theme that was fully responsive and tailored to ANGEA’s brand.
- SEO Focus: From keyword research to technical SEO integration, we ensured that every aspect of the build was designed with search engine performance in mind.
- User Experience: To deliver an optimal browsing experience on any device, a smooth, fast-loading, and mobile-friendly interface was created.
- Behind the Scenes: We integrated Google Analytics, anti-spam measures, and rapid loading times to enhance functionality.
- Training: A 2-hour session equipped ANGEA’s team with the skills to manage content and updates independently, reducing ongoing maintenance costs.
Results Post-Launch
The new website improved ANGEA’s online visibility and streamlined its content management, making it easier for the organisation to grow its digital presence. Enhanced SEO and lead-generation tools were key outcomes, setting ANGEA up for continued success.