Case Studies
Stimulating pathways to your recovery
Modalis, based in Perth, is a leading provider of MRI-guided Transcranial Magnetic Stimulation (TMS), offering innovative treatment options for conditions such as pain management, psychiatry, and rehabilitation. With a focus on community building and innovation, Modalis recognises the need for a new website to align with its business goals and cater to a digitally savvy audience.
The primary challenge was to develop a user-focused website that serves as a powerful communication and marketing tool, driving engagement, building trust, and positioning Modalis as an industry leader.
Challenge
Modalis’s existing website required an upgrade to leverage advancements in technology and meet the evolving needs of its target audience. The primary challenge was to develop a user-focused website that serves as a powerful communication and marketing tool, driving engagement, building trust, and positioning Modalis as an industry leader.
Objectives
- Create a user-focused experience to increase referrals and inquiries.
- Showcase Modalis as a leader in the field, building trust and connection.
- Increase conversion rates for key call-to-actions.
- Implement a focused SEO strategy to maintain and build organic reach.
- Build awareness of TMS.
- Integrate a content management system (WordPress) for easy content management and cost reduction.
Target Audience
Primary: Patients and the general public
Secondary: Doctors (GPs) and other health professionals
Solution
A comprehensive solution was proposed, involving the development of a custom website with a modern design that aligns with Modalis’s brand and goals. The new website focuses on providing an intuitive user experience, increasing direct inquiries, and implementing a mobile-first strategy. Serving as a platform for client onboarding, reducing administrative tasks and preparing clients for treatment stages.
Website Features
- Intuitive Interface: Quick access to information.
- Mobile-First Strategy: Optimal performance on mobile devices.
- Engagement Encouragement: Features to encourage user interaction.
- Up-to-Date Information: Regularly updated details, including location and contact information.
- Brand Projection: Conveys confidence, trust, and a modern, welcoming brand.
Behind-the-Scenes Features
- SEO Strategy: In-depth keyword research, on-site and off-site SEO implementation.
- Booking and Data Capture Functionality: Seamless client onboarding.
- Analytics Reporting: Google Analytics for performance monitoring.
- Security: Full HTTPS security for user data protection.
- Speed Optimization: High-speed page loading for an optimal user experience.
- Social Platform Integration: Connection with relevant social media platforms.